Strategy

Strategy

One focus and three priorities:

Focus: Profitably grow our business

Priority: Strengthen our position as a Northern European sourcing and services company
• Strengthen focus on value creation beyond classic business model
• Expand business and scope where synergies can be harvested

Priority: Improve performance by complexity reduction and operational excellence
• Strengthen sourcing and supply chain
• Maintain and strengthen e-business leadership
• Leverage common platforms (systems, processes)

Priority: Focus on customer needs
• Understand Solar’s role and ability to create value to each customer segment
• Strengthen ability to differentiate offer to customer segments’ preferences
• Open minds to new business opportunities

Financial targets

Financial ratio Period Target
Equity ratio 2014-2015 35-40%
Gearing (NIBD/EBITDA), no. of times 2014-2015  1.5-2.5
Payout ratio (of earnings after tax) 2014-2015  35-45%

Our business concept Solar 8000 includes the establishment of:

  • Group standardised business processes supported by the IT system SAP 
  • The same IT platform in all key markets
  • One frame of reference within management

Read more about Solar 8000 


As a sourcing and services company Solar operates within the following product areas:

Electrical
    • Installation material
    • Lighting
    • Industrial automation
    • Cable
    • Marine/offshore
    • Communication/data
    • Security
Heating
Plumbing
Ventilation
Air conditioning & refrigeration
Renewable energy