One focus and three priorities:

Focus: Profitably grow our business

Priority: Strengthen our position as a Northern European sourcing and services company
• Strengthen focus on value creation beyond classic business model
• Expand business and scope where synergies can be harvested

Priority: Improve performance by complexity reduction and operational excellence
• Strengthen sourcing and supply chain
• Maintain and strengthen e-business leadership
• Leverage common platforms (systems, processes)

Priority: Focus on customer needs
• Understand Solar’s role and ability to create value to each customer segment
• Strengthen ability to differentiate offer to customer segments’ preferences
• Open minds to new business opportunities

Financial targets

Financial ratio Period Target
Equity ratio 2014-2015 35-40%
Gearing (NIBD/EBITDA), no. of times 2014-2015  1.5-2.5
Payout ratio (of earnings after tax) 2014-2015  35-45%

Standardised business processes supported by SAP

Solar bases its business on standardised processes supported by SAP in all 4 key markets. The transparency which is built into business processes and system operation ensures one frame of reference within management. In addition, a high data quality enhances the predictability of outcome.


As a sourcing and services company Solar operates within the following product areas:

    • Electrical
    • Installation material
    • Lighting
    • Industrial automation
    • Cable
    • Marine/offshore
    • Communication/data
    • Security
    • Heating
    • Plumbing
    • Ventilation
    • Air conditioning & refrigeration
    • Renewable energy

What we sell to whom

Solar offers a wide range of products and services, mainly within electrical, heating, plumbing and ventilation technologies and serves professionals in technical installation and within the industry sector.