Strategy

Solar's refreshed strategy is called
"#1 in Technical Wholesale"

Solar has prepared a refreshed strategy for the period 2010-2015. This Group strategy is designed to ensure improved financial performance and continued advancement of the group’s position as a technical wholesaler in a challenging market, where expectations for market growth in the first half of the strategy period are limited.

 The refreshed strategy includes the following initiatives:
• To outperform the market as the number 1 technical wholesaler by further expanding our product range and knowledge base within electrical, heating, plumbing and ventilation products in our four key markets Denmark, the Netherlands, Sweden and Norway. This will be underpinned by Solar Consulting’s technical training and management services to the market.
• To capture organic growth opportunities, the group will increase its focus on the climate and energy segments as well as on facility management and utility by expanding the product and service offers aimed at these segments.
• To upgrade the group’s business model to also encompass a business model for emerging markets. One model will be directed at consolidating our key markets and the other at emerging markets. The latter will focus on outstanding logistics and market-driven product demand.
• To enhance efficiency and profitability in all markets by capitalising on the introduction of standardised processes supported by a new, common Group SAP IT platform. Combined with the group’s performance improvement project, this will significantly increase profitability within sales, supply chain and product management.
• To continue strengthening our leadership and specialist competences as well as defining new ways of working across countries and functions. This is supported by the introduction of Solar Business Academy. Enhanced focus will be placed on employer branding to attract new employees with competences complementing those already available.

Solar Group is committed to incorporating progressive market opportunities into the strategy, so that financial objectives are reached. Solar’s organisation is fully mobilised to implement the refreshed strategy with the goal of operating a profitable organisation and obtaining the position as the number 1 technical wholesaler.

Financial objectives for 2010-2015