Sales Concepts

Solar offers its own sales concepts within the most common categories of electrical and heating and plumbing components.

Solar’s own sales concepts – for instance Solar Light, Solar Cable and Solar Plus – include top quality products that are produced by market-leading manufacturers in Europe and marketed and stocked by all Solar companies across borders. Through bulk buying, Solar can offer these product ranges to its customers at competitive prices.

The sales concepts are developed in close cooperation with our customers, so that they fulfil the typical product requirements as well as possible. The concepts consist of frequently used products presented in a simple and logical way, so that the desired products and related product information can be found quickly. Everything has been thought through so that it is easy and quick for the customer to find articles and put together a solution. This makes it easier to plan projects, make offers and complete sales.

The product ranges are combined to fill approximately 80% of the typical needs of most electricians and heating and plumbing fitters.

Solar’s sales concepts have been built up in an identical way in all Solar enterprises in Europe (however, market specific demands in particular countries have been taken into consideration). That they are identical means, among other things, that customers who operate internationally can count on the same stock, the same technical support and the same marketing assistance for the products, no matter which Solar enterprise they do business with. Therefore, the customer can take on jobs across borders with the same product range and the same support from Solar and at competitive prices of the most frequently used electrical and heating and plumbing components.

Examples of some of Solar’s product concepts:

Solar Light
Solar Plus
Solar Cable