A word from our CEO

March 13, 2018

From the reception at our headquarters in Vejen, we have been able to observe solar panels erecting at our adjacent parking lot. What was once a field of dirt is now a photovoltaic power station that will generate power to run our data centre, provide shelter for employees’ cars and feature charging stations for electric cars. The project is led by our solar power subsidiary Solar Polaris and will be a showcase of what we are capable of at Solar.

This project sums up what CSR is to us: an integrated part of our business. Our approach is the same whether it is labour, environment or sourcing. It is based on solid acumen and ethical principles.

We cannot attract the best talents and the best customers if we do not offer passion, social awareness and the urge to challenge status quo. Therefore, we challenge our customers. Our suppliers. Ourselves. Otherwise, it is impossible to add the pivotal value that is our reason for existing.

For 100 years, Solar has been a part of northern Europe’s business community. We believe that Solar in another 100 years will still provide best-in-class solutions that enable a responsible use of scarce human, natural and financial resources. In relation, I want to underline that our commitment to the Ten Principles of the United Nations’ Global Compact in the areas of human rights, labour, environment and anticorruption remains firm.



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