Discard or save?




Our strategy until 2023 is named Core+

Our strategy

At our core, we are a sourcing & services company. At the same time, we capture two powerful trends in our markets: Digital and green. That is our +

Dive deeper into our strategy and targets

Digital Together

Solar is a digital business. We have the highest digital order share. We have successfully upgraded both our webshop and our warehouse management systems. Everyone has improved their digital skills – and with Covid-19, we have learned to work together digitally in new ways. Our digital mindset is a clear strength in helping our customers to be more productive. Not least in the years to come.

Green Together

We have worked with sustainability for many years, and we want to make a big effort in running a responsible and sustainable business – reducing waste and saving energy. At the same time, our customers are increasingly involved in green projects: installing new climate & energy solutions like heat pumps, EV chargers and Solar panels. Green is a big business opportunity for Solar.

Our four focuses

Core+ builds on our solid progress in recent years, with stronger execution of better business. We focus on 4 strategic ‘growth and profit drivers’ – Industry, Trade, Climate & Energy and Concepts.


We know the Industry segment. We have long served selected sub-segments with an industry-deep approach. Industry customers appreciate the breadth and depth of our product assortment, our strategic guidance as well as our digital integrated services. All of which leads to long-term contract relationships. These are strategic partnerships based on our joined ability to create continued improvements and productivity gains.


Our concepts embody our deepest insights into customer needs within Installation, Industry and Trade. Every segment, in which we want to play a significant role, is supported by a Solar concept. In its essence, concepts power our sourcing as well as supporting the service-led sales of products from our strategic suppliers.

Climate and energy

Solar is already well established in the sale of green products and sustainable solutions, and aims to grow substantially in the coming years. This goes especially for the fields of heat pumps, EV charging, photovoltaic and energy storage, as well as helping to educate the installers of tomorrow at the Solar School.


A large and growing customer segment, including DIY stores and e-tailers, no longer entirely source their materials from installers or from traditional wholesalers. With our digital business model, broad and specialised assortments, particularly within energy efficiency and sustainability, we can attract these customers through a proactive sales approach.


Looking for our latest financial report? Find our published announcements and investor contact. 

Go to investor site

New career?

Ready to join our company? Explore your career opportunities in Solar, meet your future colleagues and find current job adverts. 

Go to career site


Here you can see how our strategy comes to life. Switch between the different filters to choose your area of interest.

Solar's logistics services streamline electricity distribution networks

Vejen Sports Centre

Giant heat pumps on warehouse

Competent advice and fast assistance

Dutch company makes its mark thanks to Solar's products

Vending machines support a more efficient working day

The demand for heat pumps sends electricians on courses

Perfect lighting on the padel court

Warehouse Vejen expansion with a green mindset

New rooftop with integrated solar panels generate green electricity

Success with digital implementation of new warehouse system across Solar

Odfjell Drilling: Digitising the supply chain

Efficient supplies of heat pumps to the end user

Case: EL:CON

Case: Kemp & Lauritzen

Case: Flensted

Case: Boligbeton

Case: Alcoa