Our strategy until 2023 is named Core+
At our core, we are a sourcing & services company. At the same time we capture two powerful trends in our markets: Digital and green. That is our +
Solar is a digital business. We have the highest digital order share. We have successfully upgraded both our webshop and our warehouse management systems. Everyone has improved their digital skills – and with Covid-19, we have learned to work together digitally in new ways. Our digital mindset is a clear strength in helping our customers to be more productive. Not least in the years to come.
We have worked with sustainability for many years, and we want to make a big effort in running a responsible and sustainable business – reducing waste and saving energy. At the same time, our customers are increasingly involved in green projects: installing new climate & energy solutions like heat pumps, EV chargers and Solar panels. Green is a big business opportunity for Solar.
Our four focuses
Core+ builds on our solid progress in recent years, with stronger execution of better business. We focus on 4 strategic ‘growth and profit drivers’ – Industry, Trade, Climate & Energy and Concepts.
Strategic focus - Climate & Energy
Caring for the environment is important to Solar and to our customers.
Our Climate and Energy strategic focus area ensures that our customers have access to the correct assortment and receive the relevant training, guidance and technical support.
Climate & Energy comprises a diverse customer base that includes industrial enterprises, public buildings and private home installations.
Strategic focus - Concepts and Trade
Customers, markets and the demands presented to us are constantly changing.
As a sourcing and services company, we have to be ready to adapt to shifting circumstances. Trade and Concepts are good examples of how we do this.
Strategic focus - Industry
More than 27% of core revenue derives from Industry, which comprises four subsegments: Infrastructure, Maintenance, Repair & Operations (MRO), Original Equipment Manufacturers (OEM) and Marine & Offshore.
Industry customers appreciate the breadth and depth of our product assortment as well as our digital integrated services, which leads to long-term contract relationships.
To the right are two examples of our efforts in the industry segment.