We want to profitably grow our business

We do so by focusing on these three strategic priorities:


Strengthen our position as a European sourcing and services company

We strengthen focus on value creation beyond classic business model. And we expand business and scope where synergies can be harvested.


Improve performance by complexity reduction and operational excellence

We strengthen sourcing and supply chain. We maintain and strengthen e-business leadership. We leverage common platforms (systems, processes).


Focus on customer needs

We understand Solar’s role and ability to create value to each customer segment. We strengthen our ability to differentiate offer to customer segments’ preferences. We have an open mind to new business opportunities.


Learn more about investing in Solar here >

Financial targets

Growth: We aim to generate profitable growth above market levels. 

ROIC (incl. amortisation and tax): We aim to deliver long-term returns on invested capital of more than 10%

Equity ratio

35 - 40%


1.5 - 2.5

(NIBD/EBITDA), no. of times

Payout ratio

35 - 45%

(of earnings after tax)

The story of Solar

Growth has been at the core of our strategy since our very foundation in 1919. Learn more about our journey here

Read our story

Curious about what Solar has to offer?

From easy ordering, flexible delivery to technical support and project management, we offer you a wide range of solutions. Discover them all here, and learn how we add value to our customers' businesses

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