We want to profitably grow our business
We do so by focusing on these three strategic priorities:
Strengthen our position as a European sourcing and services company
We strengthen focus on value creation beyond classic business model. And we expand business and scope where synergies can be harvested.
Improve performance by complexity reduction and operational excellence
We strengthen sourcing and supply chain. We maintain and strengthen e-business leadership. We leverage common platforms (systems, processes).
Focus on customer needs
We understand Solar’s role and ability to create value to each customer segment. We strengthen our ability to differentiate offer to customer segments’ preferences. We have an open mind to new business opportunities.
Growth: We aim to generate profitable growth above market levels.
ROIC (incl. amortisation and tax): We aim to deliver long-term returns on invested capital of more than 10%
(NIBD/EBITDA), no. of times
(of earnings after tax)
Growth has been at the core of our strategy since our very foundation in 1919. Learn more about our journey here
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