At our core, we are a sourcing & services company. At the same time we capture two powerful trends in our markets: Digital and green. That is our +
Solar is a digital business. We have the highest digital order share. We have successfully upgraded both our webshop and our warehouse management systems. Everyone has improved their digital skills – and with Covid-19, we have learned to work together digitally in new ways. Our digital mindset is a clear strength in helping our customers to be more productive. Not least in the years to come.
We have worked with sustainability for many years, and we want to make a big effort in running a responsible and sustainable business – reducing waste and saving energy. At the same time, our customers are increasingly involved in green projects: installing new climate & energy solutions like heat pumps, EV chargers and Solar panels. Green is a big business opportunity for Solar.
Core+ builds on our solid progress in recent years, with stronger execution of better business. We focus on 4 strategic ‘growth and profit drivers’ – Industry, Trade, Climate & Energy and Concepts.
We know the Industry segment. We have long served selected sub-segments with an industry-deep approach. Industry customers appreciate the breadth and depth of our product assortment, our strategic guidance as well as our digital integrated services. All of which leads to long-term contract relationships. These are strategic partnerships based on our joined ability to create continued improvements and productivity gains.
Our concepts embody our deepest insights into customer needs within Installation, Industry and Trade. Every segment, in which we want to play a significant role, is supported by a Solar concept. In its essence, concepts power our sourcing as well as supporting the service-led sales of products from our strategic suppliers.
Solar is already well established in the sale of green products and sustainable solutions, and aims to grow substantially in the coming years. This goes especially for the fields of heat pumps, EV charging, photovoltaic and energy storage, as well as helping to educate the installers of tomorrow at the Solar School.
A large and growing customer segment, including DIY stores and e-tailers, no longer entirely source their materials from installers or from traditional wholesalers. With our digital business model, broad and specialised assortments, particularly within energy efficiency and sustainability, we can attract these customers through a proactive sales approach.
Here you can see how our strategy comes to life. Switch between the different filters to choose your area of interest.
Solar's logistics services streamline electricity distribution networks
Vejen Sports Centre
Giant heat pumps on warehouse
Competent advice and fast assistance
Dutch company makes its mark thanks to Solar's products
Vending machines support a more efficient working day
The demand for heat pumps sends electricians on courses
Perfect lighting on the padel court
Warehouse Vejen expansion with a green mindset
New rooftop with integrated solar panels generate green electricity
Success with digital implementation of new warehouse system across Solar
Odfjell Drilling: Digitising the supply chain
Efficient supplies of heat pumps to the end user
Case: Kemp & Lauritzen