100-year anniversary

1919 - 2019

On 17 May 2019, Solar will turn 100 years.

We will mark this special occasion by publishing an article on the 17th of each month marking different events in our history. 

We hope you will join us on the journey!

Read more

The business adventure begins

Chapter 1 - 1912-1919:
An ambitious entrepreneur moves to Kolding
At 21, Jacob Jørgensen moves to Kolding in February 1912 to become an independent merchant. He is determined, has seen the potentially huge market for metres, and aims to become a Nordic importer of semi-manufactured metre parts from the English company Solar Works.

Read chapter 1

Nordisk Solar Compagni

Chapter 2 - 1919-1925:
Financially strong and visionary businessmen establish a new company in Kolding
Jacob Jørgensen is not in doubt about his role. He continually wants to run a business and invest in becoming a significant value-creating player in the changeable electrical trade. He is aware that it will require more operational and working capital to accommodate the wider group of customers with a wider assortment of products, and he is determined to find a financial partner.

Read chapter 2

Audiola Radio

Chapter 3 - 1925-1930:
Danish radio production established in Kolding
With a keen interest, Jacob Jørgensen observes how the people's interest in radio reception has increased since the first tests in 1923. When several radio stations like the British BBC are established, the visionary merchant has no doubt that broadcasting is going to become a mass media. Jacob Jørgensen is sure that the radio quickly will become widespread and a common household item, just like electricity. 

Read chapter 3

The Solar lamp

Chapter 4 - 1931-1946:
Danish capital secures Danish jobs
In 1931, co-founder and majority shareholder in Aktieselskabet Nordisk Solar Compagni Jacob Jørgensen is known as one of Kolding’s most entrepreneurial businessmen. Despite the scarcity during the post-war years and the restrictions during the 1920s, he managed to develop the company from selling electric metres into a significant and acknowledged wholesaler of electrical articles and radios to electrical contractors as well as power and utility plants.

Read chapter 4

More than radio production

Chapter 5 - 1942-1962:
Audiola becomes a conglomerate
At Audiola in Kolding, they want more than just to produce radios and gramophones. The company which is a subsidiary of Nordisk Solar Compagni, is on the hunt for new business territories.

Read chapter 5

Lights for the entire kingdom

Chapter 6 - 1949-1998:
Audiola focus on electrical equipment and lighting
After more than 30 years of radio production, Audiola decides to phase out their production of radios and gramophones. The company shuts down the production in the 50s and is determined to adjust their business area to development and production of electrical equipment and lighting. 

Read chapter 6

A generational shift is closing in

Chapter 7: 1961-1980
The founder of Nordisk Solar, Jacob Jørgensen, is appointing several directors and lines up the next generation.
The entrepreneurial managing director, Jacob Jørgensen, is known and respected by the Danish business community for being a merchant, manufacturer, shipping company owner, developer and property owner. 

Read chapter 7

The digital age is born

Chapter 8 - 1978-1989
Products, knowledge and solutions for trade and industry
Solar, Denmark’s biggest electrical wholesaler, listens to the tuning fork of the time and with investments and competence boost, they set the pace of a new agenda in the Danish electrical industry.

Read chapter 8

Expanding through Europe

Chapter 9 - 1989-2004
Solar brings out the big wallet
The company taps into their cash pile, as they make their first foreign acquisition in Sweden. This sets off the expected expansion abroad, which the group has been preparing for since the establishment of the subsidiary Solar International A/S in October 1987.

Read chapter 9

To be published...

17 October 2019

Please share your own stories, memories or historical items from Solar

To be published...

17 November 2019

To be published...

17 December 2019