On 17 May 2019, Solar will turn 100 years.
We will mark this special occasion by publishing an article on the 17th of each month marking different events in our history.
We hope you will join us on the journey!
Chapter 1 - 1912-1919:
An ambitious entrepreneur moves to Kolding
At 21, Jacob Jørgensen moves to Kolding in February 1912 to become an independent merchant. He is determined, has seen the potentially huge market for metres, and aims to become a Nordic importer of semi-manufactured metre parts from the English company Solar Works.
Chapter 2 - 1919-1925:
Financially strong and visionary businessmen establish a new company in Kolding
Jacob Jørgensen is not in doubt about his role. He continually wants to run a business and invest in becoming a significant value-creating player in the changeable electrical trade. He is aware that it will require more operational and working capital to accommodate the wider group of customers with a wider assortment of products, and he is determined to find a financial partner.
Chapter 3 - 1925-1930:
Danish radio production established in Kolding
With a keen interest, Jacob Jørgensen observes how the people's interest in radio reception has increased since the first tests in 1923. When several radio stations like the British BBC are established, the visionary merchant has no doubt that broadcasting is going to become a mass media. Jacob Jørgensen is sure that the radio quickly will become widespread and a common household item, just like electricity.
Chapter 4 - 1931-1946:
Danish capital secures Danish jobs
In 1931, co-founder and majority shareholder in Aktieselskabet Nordisk Solar Compagni Jacob Jørgensen is known as one of Kolding’s most entrepreneurial businessmen. Despite the scarcity during the post-war years and the restrictions during the 1920s, he managed to develop the company from selling electric metres into a significant and acknowledged wholesaler of electrical articles and radios to electrical contractors as well as power and utility plants.
Chapter 5 - 1942-1962:
Audiola becomes a conglomerate
At Audiola in Kolding, they want more than just to produce radios and gramophones. The company which is a subsidiary of Nordisk Solar Compagni, is on the hunt for new business territories.
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